Playboy founder Hugh Hefner dies aged 91

Playboy magazine founder Hugh Hefner has died at the age of 91.

In a statement, Playboy Enterprises said Mr Hefner died peacefully at his home from natural causes.

It read: "Hugh M Hefner, the American icon who in 1953 introduced the world to Playboy magazine and built the company into one of the most recognisable American global brands in history, peacefully passed away today from natural causes at his home, The Playboy Mansion, surrounded by loved ones."

Hefner, known as the "Hef", built Playboy into a brand that heavily influenced the sexual culture of the second half of the 20th century.


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